Subhabrata 'SG' Ghosh

Untrapping business from the tyranny of similarity. Engineering new context for business and brands.
Subhabrata 'SG' Ghosh has written 6 posts for Brand Context

Can a brand be an inspiration?


The Chirag project was about a dream that we all nurtured. To build a brand that would not only make a real difference to children studying in the villages, but be a constant source of inspiration. Continue reading

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Power of context


In a commoditized market, how outside-in thinking isolates a context to unlock a large marketing opportunity. Continue reading

Tata Nano. A huge marketing blunder?


I guess enough has been written about the car. From an amazing engineering and business feat to a marketing disaster: all shades and forms of opinion have been expressed. So why my two-penny bit?

Simply because Nano is too big an idea to fail.

From its inception, the overriding impact of Nano has been its Rs 1 lakh price tag. That is sad. Because the real genius of the Nano platform should have been its ingenuity in creating a new idea in urban transportation. Continue reading

The Sparrows don’t chirp any more


Sunday was turning out to be inconsequential. I was lazing and gazing on a tiny patch of green that I call my terrace garden.  It suddenly occurred to me that I hadn’t seen a house sparrow in ages. Where did they disappear? It is now a cliché to reminisce the beauty of my adopted hometown, … Continue reading

Children of darkness


The late sixties and early seventies of the last century has deep-etched memories for me. I lived there in my early teens. Amongst the many things that were in short supply, electricity perhaps topped the list. (I guess it still does) Load shedding was a phrase that entered permanently in my dictionary. It was a … Continue reading

Why I like Proshantoda’s paan!


One of the simple pleasures of my life, whenever I happen to visit Kolkata, is to leisurely arrive at a street corner paan shop not far away from my parent’s house. Proshanto has been around since the time I remember the street. We sort of saw each other advance in years. A gentle nod and … Continue reading

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